Tuesday, May 26, 2009

Impatience is a virtue??!!??

Airtel advertisements off late have always been one expressing emotions or are ones to do with emotions. So I got quite interested on seeing the “impatience is the new life” advertisement which seemed completely different than the Airtel genre of Ad’s.

An impatient new generation not ready to wait patiently for its turn. The whole Ad seeming more like a chant by an entire generation. An Ad which the generation connects to and I guess would definitely give it a Thumbs Up. Nothing preachy, nothing exaggerated, no thrusts.

Telecom advertisements in India have become things that are getting discussed on canteens, streets and buses. From Vodafone kid and the pug to zouzous, Idea’s “what an idea sirji”, Airtel’s “express yourself” and the highly famous AR Rahman tune had made Telecom advertisements instant connects and reconnects. The Reliance Ad even made Sehwag’s maa amongst the biggest hits of a cricket season. But somehow the Airtel Broadband “impatience” Ad I feel, has taken the whole thing to a different level. Kudos

Monday, May 25, 2009

A Fluent 99

I am going to praise this movie for a few reasons.

One, it wasn’t that average as the reviews I got from friends and the ones I read. Two, there’s no other movie releasing. Three, its actually decent enough.

The story revolves about nothing actually. An attempt to a story is made through Kunal(Sachin) and Cyrus(Dravid) falling into the hands of a local betting syndicate. The story moves from Mumbai to Delhi for no particular reason except for taking a dig at a bit of Delhigiri, so it seems.

The thing I liked about the movie is that all the important twists are subtle. The romance between Soha and Sachin is more of friendly nature than filmi types. You won’t even realize when the only song of the movie started and got over with. So guess what works for the film is that none of the typical Bollywood trappings are used. The music is pretty decent while the dialogues at times are brilliant, cute and crisp. “sochna bhi mat” Soha Ali tells Sachin while the two are sitting in a lounge and the whole set of dialogues is portrayed so innocently. Kudos. Some silly excerpts, “Delhi me ladkiyon ke do hi naam hote hai, Pooja aur Neha”, “saari ladkiya DTM, desi turned mod”, “yaha ke taxi me meter bhi nahi hote”

Kunal Khemu is getting into the league finally and Soha Ali is cuteness personified. Cyrus and Mahesh Manjrekar have added good humour without a single good punchline given to them. As expected Boman Irani steals the show and a near perfect performance by Kuber.

All in all a clean comedy. A nice easy 99 on a slightly spinning track. After all its often that a 99 gets remembered more than a normal century.

Worth a see(As if you have choice these days) I hope there are some more producers who will get bugged of the strike soon and have mercy on us ‘velas’.