Monday, September 1, 2008

Tables turned

Being in a sales function you have to keep going to the market to understand the happenings of the game and also to push the sales yourself. You visit a store, end up calling the shop owner as Sethji, Sirji or some more respectable names if you can come up with. For finally they are your customers.
Even some of the shop keepers often try getting some ego massaging done, a little bit of “bhav”….who doesn’t like it? Its always nice to be a buyer in a business deal, you are always welcome!

Still the shopkeeper calls you “Sir” and so does your salesman. The poor salesman has to bear the brunt incase the buyer doesn’t end up getting all that he had ordered for.

Recently I visited a huge Kirana shop, one of the prominent ones in the locality I was visiting. I wished the owner a namaste followed by a “sethji”. The owner just replied, “Sirji, mujhe aap sethji mat kehnaa”. Initially surprised, but then I realized the owner was one of our companies old salesman. Having been in the field for 20 years he understands all the nuances of the game. He knows the tricks of the trade and now calls the shots!!

Hats off!!
Aditya

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