Airtel advertisements off late have always been one expressing emotions or are ones to do with emotions. So I got quite interested on seeing the “impatience is the new life” advertisement which seemed completely different than the Airtel genre of Ad’s.
An impatient new generation not ready to wait patiently for its turn. The whole Ad seeming more like a chant by an entire generation. An Ad which the generation connects to and I guess would definitely give it a Thumbs Up. Nothing preachy, nothing exaggerated, no thrusts.
Telecom advertisements in India have become things that are getting discussed on canteens, streets and buses. From Vodafone kid and the pug to zouzous, Idea’s “what an idea sirji”, Airtel’s “express yourself” and the highly famous AR Rahman tune had made Telecom advertisements instant connects and reconnects. The Reliance Ad even made Sehwag’s maa amongst the biggest hits of a cricket season. But somehow the Airtel Broadband “impatience” Ad I feel, has taken the whole thing to a different level. Kudos
3 comments:
yeah i loved the ad too and your blog pretty much reflects my thoughts too ...kiddos !!!! :)
Yeah !!At the core of all the positives and negatives attributed to our generation I believe is 'impatience'.
very true..
more noticeable is the part the varied, strikingly different and individualistic value propositions that these companies, although, working in the same sector are offering the customers..
even the TATA Indicom`s (Hello Hello) ad and the voice clarity campaigns of reliance were a treat.
and spice telecom is totally focusing on VAS, above evrything else..
talk about competitiveness and innovation
sheer delight..
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